Product Design at The Met

Success in this role meant collaboration across our cross-functional teams, the centralized brand team, as well as pioneering product design as a discipline to drive change and innovation in a century old institution.

The Product Design group was evolved with design research, UX writing and content strategy as well as strengthening the connection with The Met brand through editorial design. This unification of the different practices is not common, but it was the right fit to make The Met successful in creating design-driven and audience first products.

The Met’s unique Digital group has the opportunity to combine content and product vision together, rather than be divided by organizational silos that plague large institutions.

Another key to the group’s success was the implementation of DesignOps to support the ongoing improvement of team processes between design, product, engineering and content. It allowed the teams to work in a flexible, adaptable, and empathetic way, understanding that each team and individual contributor will have unique work styles, and each initiative will vary in its specific process needs.